Marcelo Brito
Structure that guides.
Context, comparison, logistics, organisation and value.
Media Kit & Partnerships · 2026
Partnerships that become part of the journey — not just the feed.
We turn travel into cultural repertoire for Brazilians who value experience, comfort and discernment.
What makes us different
We do not sell destinations. We organise choices.
Rotta is not a travel agency. Travellers pay us for curation and pay hotels, flights and experiences directly. Our model does not depend on hidden commissions, so editorial independence is not a slogan — it is the basis of our recommendation.
A partnership does not buy a recommendation. It creates the opportunity to be evaluated.
Who signs the curation
Two perspectives. One complete reading.
Alexandra Dagostin
Sensitivity that welcomes.
Hospitality, hotels, food, comfort, atmosphere and memory.
Numbers in context
Reach matters. Context turns reach into influence.
Instagram/Meta Insights consulted on 29 July 2026 · rolling 30- and 90-day windowsInstagram followers
A community built around travel, thoughtful choices and cultural repertoire.
views in 30 days
91.4% came from people who did not yet follow Rotta.
accounts reached in 30 days
An audience substantially larger than our follower base.
interactions in 30 days
436.7k engaged accounts during the period.
views in 90 days
Consistent reach beyond any single publication.
accounts reached in 90 days
Recurring discovery by new travellers.
of ready-made itineraries
Digital travel products sold continuously across Brazilian and international destinations.
countries · years travelling together
First-hand experience transformed into a curation method.
Our audience
Ages 35–65 · affluent Brazilian travellers
Couples and families travelling for leisure, willing to invest in good experiences and plan ahead.
Chooses with discernment
Authorial itineraries, characterful hotels and food rooted in place.
Invests where value is real
They do not simply look for the lowest price. They want to understand where investment is worthwhile.
Turns content into decisions
They save, compare and incorporate recommendations into real travel plans.
Where the partner appears
The recommendation follows the travel journey.
The value is not how often a brand appears. It is where the brand appears in the decision.
- 01
Discovery
Content broadens the traveller’s repertoire.
- 02
Recognition
The traveller identifies their own profile.
- 03
Planning
Curation organises the choices.
- 04
Decision
The partner becomes part of the itinerary.
- 05
Experience
The recommendation becomes part of the memory.
Partnership formats
Four ways to become part of the curation.
The format follows the experience and its purpose, not a standard advertising package.
Itinerary presence
Named inclusion in ready-made itineraries and, where there is genuine fit, in individual planning for the region.
Dedicated content
Reels, Stories, photography or articles created after first-hand experience, in Rotta’s editorial language.
Premium recommendation
Eligibility for recommendations in individual curation when the partner is right for that traveller and trip.
Exclusive experience
Access, conditions or benefits for Rotta clients, with clearly defined rules and availability.
Hotels · Food & drink · Guides & specialists · Attractions & experiences · Destinations & institutions
Our editorial principle
We only recommend what we would understand and consider for our own journey.
A partnership may enable access. The conclusion remains ours.
First-hand experience
We need to know an experience before communicating or recommending it.
Transparency
Hosted stays, courtesies and special conditions are disclosed.
Editorial independence
The partner may review facts; the conclusion remains authorial.
Relevance
A good experience is not equally right for every traveller.
How a partnership works
Clarity before exposure.
- 01
Compatibility
Brand, destination, audience and meaningful contribution.
- 02
Proposal
Purpose, format, scope, conditions and limits.
- 03
Experience
A visit, stay, meal or test.
- 04
Curation
Research and first-hand experience transformed into criteria.
- 05
Production
Facts reviewed; editorial language preserved.
- 06
Continuity
Publication does not have to end the relationship.
Let us talk
Good partnerships begin when there is something real to add to the journey.
Tell us where your brand operates, what it offers travellers and what kind of collaboration you would like to build.